The Smooth Butter Story
In the spring of 2020, when the world was cautiously emerging from the shadows of Covid restrictions, I found myself eager to re-engage with one of my passions—golf. With a freshly minted handicap index of 4.7 and membership at a new country club, I embarked on what was meant to be a celebratory shopping spree for golf attire across New Jersey's renowned RT 17 shopping corridor—PGA Superstore, Nordstrom, Bloomingdale's, Dick's Sporting Goods, and Golf Galaxy. Yet, after hours of browsing, to my surprise, I left empty-handed.
This unexpected turn of events led me down an unforeseen path. The months that followed saw me devote my time to designing and creating golf attire not just for myself but for anyone in search of comfort and pride in their golfing wardrobe. Thus was the birth of Smooth Butter—a line of golf clothing that marries design with functionality, crafted from my longing for apparel that resonated with my personal flair and the shared desire for comfort on and off the golf course.
At Smooth Butter, our mission is straightforward: to blend today’s advanced clothing technology and comfort with a classic vintage flair, creating an unparalleled style in golf apparel.
Smooth Butter is not just a brand; it’s a testament to creativity, resilience, and the enduring influence of loved ones. By integrating superior fabric quality, subtle and sophisticated logo placements, innovative designs, and a unique array of colors, we aim to ensure our customers look good and feel good on and off the golf course.
Cheers,
Marc Harris
Founder & CEO, Smooth Butter